Need: to design an activity-event for the World Diabetes Day
Solution: We designed the concept “We collect steps for the awareness of diabetes” with an activity “walk in nature” for the public. We promoted the event through social media and through a stand at the Athens Classic Marathon Expo by inviting visitors to “collect steps”.
Result: We collected more than 180.000 steps and the event was awarded by Sanofi Europe as an innovative concept.
Duration: 3 day stand at Expo and 1 day event for trekking in countryside
Participants: more than 200 visitors
Thank you for your valued collaboration! We are looking forward to the next year’s event!